What you will do
- Own outbound lead generation across LinkedIn, Upwork, email, and other relevant channels.
- Monitor platforms daily and identify new collaboration opportunities for SToFU services.
- Search, qualify, segment, and prioritize leads based on ICP, service fit, geography, budget signals, urgency, and technical need.
- Write and iterate personalized outreach sequences for LinkedIn, email, Upwork proposals, and follow-ups.
- Process inbound and outbound replies, continue communication, and route qualified opportunities to the appropriate internal owner.
- Maintain CRM discipline: lead records, statuses, notes, conversations, follow-ups, and pipeline stages.
- Track outreach performance and conversion metrics across channels.
- Keep messaging, lead lists, and campaigns aligned with SToFU positioning and current service lines.
- Continuously optimize outbound workflows, templates, targeting logic, and lead qualification rules.
- Ensure timely response handling and communication continuity across all active opportunities.
What you bring
- 1+ years in Lead Generation, SDR, BDM, or outbound sales operations in B2B (ideally IT services, software engineering, cybersecurity, or technical consulting).
- Strong hands-on experience with LinkedIn outreach, cold email, Upwork bidding, and related outbound workflows.
- Comfort with outreach and sequencing tools, CRM systems, spreadsheets, and reporting.
- Ability to write concise, personalized, high-converting first-touch and follow-up messages.
- Strong written English for client communication, proposals, follow-ups, and outbound copy.
- Solid understanding of outbound funnel mechanics: targeting, reach, reply rate, qualification, booked calls, and pipeline progression.
- High ownership, consistency, and execution discipline.
- Ability to work independently, keep many parallel conversations under control, and not lose operational detail.
- Practical AI-tool fluency (ChatGPT, Codex, or similar) for research, personalization, message drafting, and workflow acceleration.
- Strong attention to data hygiene, response speed, and communication quality.
AI fluency
Use AI to accelerate research and drafting, but keep personalization real, facts correct, and messaging respectful.
Apply for the vacancy
Send your CV.